ambersands amber sands creative advertising ormond beach daytona rob lorraine

“Thank you, Lorraine. This was a thoughtful and important piece. The responses you received indicate more work to do in this area. Brava!” Talking Writing reader“Holy Shit! You wrote the article I’ve been making everyone read! Thank you!” Raw Story reader"This RESONATES with me, big time. I'm so glad you wrote this essay!" LitHub reader“Excellent article with some extremely interesting referencing to literature and popular culture. Many thanks.” The Guardian reader“Fascinating — and sobering — article. Thanks for doing this research, Lorraine.” Talking Writing reader • "Yes, yes, A THOUSAND TIMES YES. I think you hit the nail on the head..." LitHub reader

“Great professionalism, creativity and attention to detail in all of the work he has produced for us. His abilities as a copywriter and media producer are outstanding.” Health Care Community Relations“Rob embodies traits that you want and need in an agency partner — he is creative, open to feedback, and always meets deadline.” Manager of Tourism & Special Events"Brilliantly brings my ideas to life in such an impactful way!” Credit Union Marketing Director“His meticulous attention to detail in his writing, audio and video projects saves his clients money everyday…and when your project director has everything under control, there's more time for the ‘good stuff’ to happen.” Production Studio Co-owner

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Lorraine Berry: Widely published writer, editor, researcher, and blogger. Taught creative nonfiction and magazine-writing courses at SUNY-Cortland for 16 years. Her work has appeared in Salon, Talking Writing, The Guardian (UK), LitHub,, Ms. Magazine, Signature Reads, Raw Story, Paste Magazine, Vox, Marie Claire, Diagram, Orlando Weekly, etc.

Rob Stiene: Award-winning designer & writer, copywriter, reporter, TV commercial producer, and freelance creative director. Past VP of one ad agency, creative director for two, with extensive experience in healthcare and financial marketing.

ambersands amber sands ormond beach recent videos

You spend thousands on a new logo and your marketing of it. In Your Logo: Rule Number One, Rob looks at how, in one particular case, a basic guideline should not have been overlooked.

Part 1 of Lorraine's recent "Writing in the Sand" tutorial about drawing creative writing inspiration from visual images. Lorraine is a regular contributor to The Guardian, Raw Story, LitHub, Talking Writing and others. More at and

Part 2 of Lorraine's recent "Writing in the Sand" tutorial about drawing creative writing inspiration from visual images.

In Red Jell-O & Customer Satisfaction, amberSands Creative's Rob Stiene points out that keeping your client (and often your co-workers or staff) happy can mean paying attention to Red Jell-O moments and issues.

Sometimes getting started is the hardest part of writing. As part of her "Writing in the Sand" series, Lorraine talks about how making the abstract real is sometimes a great way to begin.

Marketing is a conversation. But sometimes a conversation is not what it appears to be, as seen in Rob's tale of two business cards.


Stop Good Ideas from Getting Away: Ever had a good idea vanish before you had a chance to use it? According to Lorraine, the answer is...everywhere!

Billboards and...Sugar: A memorable tip about persuading anyone to keep his or her out-of-home advertising short and sweet!


ambersands amber sands ormond beach recent articles

Lorraine is a contributor at The Guardian (UK), LitHub, Signature Reads, VOX, DAME Magazine, Orlando Weekly, and others. Below are a few of her latest; other examples (with short commentaries) can be found on work : Lorraine.

Lithub: "Riding Out Hurricane Irma with a 900-Page Book" From their beach-side home, and after agonizing about whether to evacuate in the face of Hurricane Irma, Lorraine and her partner decided to pack up and move inland for a few days. In this essay she writes about riding it out in the company of a 900-page "doorstop" book, and being surprised at feeling a bit like historic Europeans who also were sometimes victims of "damned if you do, damned if you don't."

Marie Claire: "How 'Full Frontal with Samantha Bee' Came into Its Own" Appearing in the June, 2017 issue of Marie Claire (and online), Lorraine's interview with Samantha Bee and show-runner Jo Miller looks at the unique mix of talents and personalities that have made "Full Frontal" a major voice in both comedy and commentary.

Signature Reads: "The Man Who Doesn't Read Women" ...Wherein Lorraine confesses to not actually saying out loud, "WHAT THE F*** DO YOU MEAN YOU’VE NEVER READ A BOOK BY A WOMAN?" (though she was sorely tempted) - and an article about which Hogarth Books tweeted, "We're obsessed with this @BerryFLW piece...!" The article made several "best Internet reads" lists, including one from PureWow and LZ Sunday Paper.

The Guardian: "Bibliomania: the strange history of compulsive book buying." An article that garnered over 25,000 shares in two days, was read (according to The Guardian) over 100,000 times, and led to Lorraine's being asked to interview on "NewsTalk/Ireland" (listen here). Described in The Guardian as, "An essayist looks into the curious past of pathological collectors – and considers her own lifelong urge to hoard ever more volumes."

Redbook Magazine Online: "After My Divorce, I Became An Erotic Letter Writer." "I had to adjust the way I thought of myself. I could still offer a feminist service, I thought, but now, rather than help women to express their kinks, maybe I could find a way to teach men about women."

Paste Magazine: "Sneaky Pete and Martin Guerre, Two Men Who Explain Our Attraction to Imposters." Lorraine's deeper take on Amazon Prime's Sneaky Pete, whose second season we're looking forward to. "Sneaky Pete’s revelations are unlikely to earn commendation from the Family Research Council for wholesome family entertainment, but for those of us who understand that families comprise people who love each in whatever structure works for them, it’s the ultimate show about family."

Vox: "I had a miscarriage. Fetal burial rules would only amplify my grief." As writer Celeste Ng said, "A brutal, beautiful, and necessary essay."

Vox: "Hurricane Matthew: I almost refused to evacuate. Here’s why I changed my mind." It is almost unheard of for hurricanes to hit the Daytona area: They tend to bounce off the southern tip of Florida and then churn out to sea, only to hit the Carolinas as they move up the Eastern Seaboard. But by Wednesday, it was clear that Hurricane Matthew was on a different path.....

Talking Writing: "Dear Taylor Swift (and Other White Feminists) - An Open Letter" "You have declared yourself to be a feminist many times, and I like that. Just the act of claiming the “F” word is still radical in many circumstances. I’m also not one of those grumpy old women who think you and your girl squad aren’t real feminists just because you’re popular and pretty. But I do feel obligated, as one white feminist to another, to remind you of a few things....

Raw Story: "Shut up and play ball: Why America can’t handle black athletes who talk about race." "We say that we admire individuals, and the hero who follows his conscience rather than follows the crowd. Perhaps at some point, we’ll actually start celebrating the brave men and women who stand — or sit — for what they believe in." Shared on Facebook 49,000 times in two days.

The Guardian: "The horror of female adolescence – and how to write about it." Lorraine's most recent book review for The Guardian: "Why does literature so often depict the onset of sexuality – or indeed any aspect of girls’ growing up – as a strange, feverish thing? Two recent novels, by women, are redressing the balance with heartfelt depictions of teenagers that ring true."

LitHub: "We Are All Sisyphus: On Following Soccer, and Family Rivalries.” A literary look at the beautiful game, from Camus to Villoro.

Raw Story: "Florida gambles with children’s health — approves hike in levels of toxic chemicals in state water." Members of the Florida Environmental Regulation Commission voted 3-2 to change over 100 different water standards. The new standards include 39 substances that were not previously regulated. Forty-three other toxics, mostly carcinogens, have had their standards changed.

The Guardian: "Oneida: From Free Love Utopia to the Well-Set Table by Ellen Wayland-Smith — sex, faith and cutlery." How a 19th century religious experiment in free love caved in to a greater god – capitalism.

Raw Story: "Remember Binghamton — the 2009 mass shooting mainstream media still ignores."