Eureka Camping Center: What’s Your Escape?
A multi-media campaign to increase top-of-mind awareness among a targeted and younger audience included some old-school legwork. In addition to web banners, radio, and television, the campaign included eye-catching flyers posted in local sports stores and pubs. These flyers - along with messages encouraging daylong and weekend escapes - featured tear-off coupons for seasonal camping and water sports items.
View a PDF of Eureka Camping Center’s fall flyer here.